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This article explains how artificial intelligence and machine learning optimize retail pricing and promotional strategies, using laptop sales as an example of sophisticated data-driven decision making.
ZDNET's investigation reveals that many Prime Day deals don't deliver the savings consumers expect, with some products already at their lowest prices before the event.
Learn how recommendation systems work behind the scenes of online shopping and entertainment, and why they're so effective at suggesting what you'll want to buy or watch.
The rise of large language models is fundamentally altering consumer behavior and trust, signaling a major shift in marketing strategy. Industry veterans are observing how AI is reshaping decision-making logic and brand interaction.
Europe's electric vehicle sales are soaring as rising oil prices due to the Iran conflict make petrol increasingly unaffordable. Consumers are turning to EVs as a cost-effective alternative, accelerating the continent's shift toward sustainable transportation.
Amazon Prime Day 2026 is moving to June, marking a significant shift from its traditional July slot. The change aims to capitalize on early summer spending trends and increased competition.
Learn to analyze EV charging behavior data and understand the shift from range anxiety to pump anxiety using Python data analysis techniques.
Amazon's Prime Day 2026 may be moving earlier than traditional July date, potentially shifting to June to capitalize on peak summer shopping trends and boost sales.
TikTok and YouTube are driving American consumers' interest in Chinese EVs, undermining the U.S. government's 100% tariff strategy. A survey shows that 58% of potential EV buyers have seen Chinese brands on social media, especially among younger users.
Adobe reports a 393% surge in AI traffic to U.S. retail sites in Q1 2024, with AI visitors converting better and generating more revenue than traditional shoppers.
Andreessen Horowitz’s latest Top 100 AI consumer apps list shows ChatGPT still leading but users are increasingly shopping around, with global adoption fracturing along geopolitical lines.
Coca-Cola is shifting from price-based growth strategies to AI-driven marketing as consumer behavior evolves. The company is investing in AI tools to better understand and influence consumer preferences.
